Optimizing the user journey for a global brand

ABOUT PROJECT:
‍
In this project, our primary objective was to enhance Sodick's digital presence and establish stronger brand recognition, whilst refining the user experience. We crafted a brand-new European website tailored to support Sodick's extensive network of EU distributors and elevate the online journey for customers.

THE GOAL:‍
The project aims to strengthen Sodick's digital presence and brand recognition by creating a new European website that improves user experience, supports EU distributors, and enhances navigation and content organisation across all devices.

MY ROLE:
UI/UX DESIGNER / BRAND DESIGNER

Creative Services Delivered:
• Creative Direction
• Brand Identity
• User Interface (UI) Design
• User Experience (UX) Design
• Graphic Design

TARGET AUDIENCE:
‍Professionals and businesses in various high-precision and advanced manufacturing sectors.

THE PROBLEM:
The company's original setup comprised approximately 28 mini websites for Sodick's European distributors. These were static sites with limited pages that distributors couldn't manage, resulting in outdated or inaccessible information being displayed.
Furthermore, the website's navigation was not user-friendly; its interface failed to cater to Sodick's multilingual client base, and the design did not reflect Sodick's position as an industry leader.​​​​​​​
Website Schematic
approach:
To cater to the requirements of its diverse European clientele, we integrated a multi-lingual feature. We tailored the website to accommodate different text lengths, special characters, and multi-directional reading, ensuring users can experience the same high-quality interface on any digital device, regardless of the language they choose.
We developed a clear and logical information architecture, organising content into meaningful categories and subcategories, so users can source information quickly and easily, ultimately improving the product selection.The website's enhanced navigation is facilitated by a 'mega menu', which enables a more comprehensive display of products. This ensures that users can easily locate what they're searching for on any digital device.
DESIGN IDEATION PROCESS
Wireframe
WCAG standards
Prototype
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